Today, the words professional and journalist are becoming less and less important as journalism’s audience becomes more and more wary of what they’re reading. The trust between journalists and who they serve is hanging on by a string or, for a most people, has been breached, spit on, cast aside—people feel like they have been taken advantage of and they don’t like it, nor do they deserve it.
But there was such a time when people relied on journalists! There has always been suspicions on the audience’s side—they have always been quick to judge. Audience’s are outspoken, loud and let it be known when they are upset or satisfied. But at this present time, audiences are losing faith—only now they have the tools to fight back.
But before you judge them, at least know what it means to be a professional journalist. The Society of Professional Journalists defines their code of ethics in more than ten languages.
It is defined as
believing that the public enlightenment is the forerunner of justice and the foundation of democracy.The duty of the journalist is to further those ends by seeking truth and providing a fair and comprehensive account of events and issues. Conscientious journalists from all media and specialties strive to serve the public with thoroughness and honesty. Professional integrity is the cornerstone of a journalist’s credibility. Members of the Society share a dedication to ethical behavior and adopt this code to declare the Society’s principles and standards of practice.
No one seems to realize that by taking things into your own hands, refusing to read newspapers, refusing to listen to the news, they are hurting the very people they can trust (not the people they want to hurt—the CEOs and VPs that don’t care anymore if the audience doesn’t trust them, they’re financially secure) and killing a media forum society needs to survive.
This is a code of ethics that many journalists out there follow, with dedication and perseverance! Professional journalists who follow the Code of Ethics are responsible, sacrificial human beings. They knew that they were not getting into this sometimes cutthroat industry for the money. They were doing it to inform and connect with the public. They felt a calling to this world, that few hear!
When the audience takes control of the press, it could be more dangerous than anyone could have imagined. When most bloggers write, they are not following any code of ethics, they could care less about anything other than getting their opinion out. They are NO better than the same reporters and corporations that they are blaming for slanted biased journalism.